Google Vehicle Ads
In partnership exclusively with
Launching at Car Dealer Live on 7th March 2024.
What are Google Vehicle Ads?
This paid search ad format puts your vehicles directly into Google search results and in front of the most qualified buyers. These style ads include the vehicle image & link back to the specific vehicle within your website.
Frequently Asked Questions
How do I create the vehicle feed for Google
We've already prepared this for you, ready for you to use within Google.
What is the set up process?
You will require a Google Business Profile, Google Merchant Account & Google Ads Account. We will supply you with you Google Inventory feed with all your vehicles, set up to Googles requirements. Once everything is connected, you can then set your budgets and enable your Google Performance Max ads campaign.
More info on the setup can be found here:
https://support.google.com/merchants/answer/11192503
How does the Paid Ads format work?
While the official launch details are yet to be released, we suspect they will operate the same way Google Ads and Google Shopping currently operate.
Budgets: Campaign budgets will allow overall spend to be controlled.
Bids: Bidding will likely function similarly to Google Ads using a cost per click (CPC) model. With advertisers being able to set a maximum bid that they’re willing to pay for each click on their ad.
When will this be available?
We’re waiting for a confirmed date from Google. We’re expecting an announcement at the Car Dealer Live Event, 7th March 2024, so register your interest today: https://www.cardealer5.co.uk/googlevehicleads.php
In partnership exclusively with